Coca-Cola’s 1980s flop “New Coke” is a fine example of what can happen when you change what’s worked incredibly well in the past. 

After months and months of research, testing, and focus groups, ‘New Coke’ was set for worldwide distribution. But, as soon as the ‘game-changer’ hit store shelves, it was instantly shut down and became one of the most well-known product failures in history. 

But, what went wrong? It was supposed to be a thing of beauty!

Coca-Cola learned the hard way that endless planning, testing, and small control groups can’t account for real-world experience and reception.

In Coca-Cola’s case, they did not plan for their new, sweeter drink to tank so epically – or for the backlash they received for spending so much of their marketing efforts deriding competitor’s drinks for being too sweet. 

Not every change in direction will result in such a dramatic failure (thank goodness). But it’s important to consider all scenarios when you’re moving away from a tested and true formula – and plan for all of them. 

For instance, there will always be a risk if you pivot from a financial plan that’s been working well. A certified financial advisor can help you foresee all the potential complications that might arise from your shift. 

If you’re considering making alterations to your plan, we want to hear from you. Give us a shout at 513-563-PLAN (7526) or book online and together we’ll formulate your own “classic formula.”