Here’s a tasty tidbit…
According to CNBC, a new sandwich from Popeyes Chicken has stock analysts buzzing.
Demand for their spicy entrée into the chicken sandwich market overwhelmed supplies – and in August of 2019 the fryers ran dry. No sandwiches could be found.
Here’s a bottom line recap for those who may not have heard…
Popeyes unveiled their new spicy chicken sandwich on August 12th.
They announced on August 27th – just two weeks later – that the sandwich was SOLD OUT.
The wailing and gnashing of teeth from frustrated consumers even led to one suing for $5000 in damages for false advertising, because “I can’t get happy; I have this sandwich on my mind. I can’t think straight, it just consumes you.”
At one point, it looked like the buzz had begun to die down, but was re-ignited by a very simple message from Chick-fil-A on Twitter, who had had stayed above the fray, but finally released this:
Bun
Chicken
+ Pickles
_______
Love
Popeyes Chicken responded simply by saying:
“…y’all good?”
The “y’all good” tweet lit up the Twitterverse, went viral and relaunched a literal feeding frenzy across Popeyes restaurants across the US – they were selling an estimated 1,000 chicken sandwiches a day and doubled store traffic.
I’m wagering that as far as Popeyes is concerned, they’re VERY good indeed.
Even eBay go-getters got into the act… the hard-to-find morsels were apparently listed and selling for hundreds of dollars!
As appealing as black market chicken sandwiches may seem as a ticket to financial success, to us a wiser approach is to consider a more comprehensive, long term analysis. If that sounds more in line with the way you think, why not get together to chat about your goals and dreams? Give us a call at 513-563-PLAN (7526) or book online and let’s … as they say… “talk turkey.”
Regards,
Dan Cuprill, CFP®
