One of the hot topics in business over recent years has been “the purpose-driven company.”
According to Forbes, “With purpose, a company can create positive value that is far greater than the sum of its parts.”
I think this is a good thing – but it’s not really revolutionary.
As an example, here’s the vision statement written up for Disneyland, developed as part of a financing proposal for the park.
To my eyes, it has a clarity and persuasiveness rarely found in corporate vision statements. It was written by Bill Walsh, a scriptwriter and producer for Disney.
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The idea of Disneyland is a simple one. It will be a place for people to find happiness and knowledge.
It will be a place for parents and children to share pleasant times in one another’s company: a place for teachers and pupils to discover greater ways of understanding and education. Here the older generation can recapture the nostalgia of days gone by, and the younger generation can savor the challenge of the future. Here will be the wonders of Nature and Man for all to see and understand.
Disneyland will be based upon and dedicated to the ideals, the dreams and hard facts that have created America. And it will be uniquely equipped to dramatize these dreams and facts and send them forth as a source of courage and inspiration to all the world.
Disneyland will be something of a fair, an exhibition, a playground, a community center, a museum of living facts, and a showplace of beauty and magic.
It will be filled with the accomplishments, the joys and hopes of the world we live in. And it will remind us and show us how to make those wonders part of our own lives.
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In establishing a dream, these few, simple paragraphs do an amazing job.
It’s important to have an equally clear vision for YOUR future as well. How about we get together to talk over your dreams and figure out a plan to make that a reality? Call today at 513-563-PLAN (7526) or book online and let’s make it happen.
Regards,
Dan Cuprill, CFP®
