It’s probably the biggest purchase you’ll ever make in your life – your home.
It’s also one of the most terrifying sales you’ll ever make as well.
Especially if you’re in a highly competitive market where there’s a lot of homes angling for buyers besides yours.
One tool savvy realtors have been using for years is video – and with the ready availability of high quality and affordable cameras (don’t forget your phone!), in some markets it’s almost a necessity.
You’ll find many different kinds of videos being used to sell homes:
– Testimonials singing the praises of the agent and the job they did.
– Walkthroughs showing the property’s best features, both inside and out.
– Shots of the community and neighborhood – making it clear, this is a place you’d want to live.
But a new approach – pioneered in Southern California (of course) – takes the real estate, “home for sale” video to a whole new level:
He’s not alone – other firms are jumping into real estate cinematics, creating mini-story lines that entertain as well as inform. The goal isn’t to just show off the home and its features, it’s to inspire potential buyers with an aspirational lifestyle.
Budgets for these kinds of videos can range from $3500 up to $70,000 – which seems crazy… but then again, if you’re offering a home in the tens of millions of dollars, it’s the kind of marketing that will absolutely set you apart.
Here at Matson & Cuprill we applaud innovation when it comes to business and marketing, especially those that offer tremendous upside potential. Give us a call at 513-563-PLAN (7526) or book online for a free opportunity analysis of your portfolio.
Regards,
Dan Cuprill, CFP®
