Hey there, hope you’re having a great day!

In fact – “Great” – is the topic of this message.

It came to mind after checking out a best-selling book by Jim Collins: “From Good to Great – Why Some Companies Make the Leap… and Others Don’t.” In it, Collins outlined a few key concepts that major corporations — including Microsoft — have worked very hard to implement.

The core premise is this: Only pursue those activities at which you can be great. Not just good, but great. To drive this point home, the book asked us to consider the difference between the fox and the hedgehog.

• The fox is good at a lot of things. He’s quick. He’s smart. He’s got a good sense of smell. And he’s able to make a meal out of just about anything he can catch or find.
• The hedgehog, on the other hand, doesn’t do a lot of things well. He’s not very fast. He’s not known for his IQ. And he’s certainly not the most charismatic of creatures.

But the hedgehog does one thing very, very well. In fact, at this one thing, he’s great. He can, in an instant, curl up into a nearly impregnable ball of spines and fur. Even if the fox finds him, the hedgehog is safe and secure from attack. And so the quick and clever fox is overcome by the somewhat dull yet incredibly great hedgehog.

The lesson of the hedgehog is one every business should ponder.

What is it that you can become GREAT at? We can all do a lot of things pretty well. Unfortunately, pretty well doesn’t raise your products or services above the level of commodity. For any business to make the kind of impact in their market that they want, they first need to identify what it is they can honestly claim as greatness.

Key to our mission here at Matson & Cuprill is to provide you with GREAT service above and beyond anything you’ve ever experienced with any other financial planner or team. We believe in going the extra mile to ensure you have a plan in place that puts your goals and dreams front and center.

I welcome the opportunity for you to hold us to that promise. Call us today at 513-563-PLAN (7526) or book online for a free portfolio review. When it comes to providing incredible service, I guarantee we won’t let you down.

Regards,

Dan Cuprill, CFP®